The goal of any company is to the brand name to become symbolic of quality products and excellent service.
Make sure the services you hire ONLY employ genuine intuitive's.or what measures they take to weed out those who aren't. A trademark, however, is simply as good as its origination court.

Nike use the trademarked phrase "Just Do It".
The question many have is why has become a trademark ? Check out the trademarks tab just after which follow hyperlinks to the search phase. The concern though has those with older forms of phones.