There is lots of the demand for jobs relating to SEOs as many companies already been set substantially do SEO related employment.
You have a burning need to get through the rat race, fire your idiot boss, make an income online and start creating very lifestyle.

Use that same strategy if doing ppc programs and paying for keywords.
Ask for that email address and number of a couple their own happy clients and meet them. Anyone whose been internet marketing knows that generating leads can certainly be a time consuming and expensive experience.