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I, personally, rely heavily on automated nurture campaigns that run constantly, alerting prospects of upcoming events in my gym. By gathering information such as their name, location, email address, and cell phone numbers, we can set dates for email and text message campaigns to be sent out without much effort on our part. In fact, much of our business model relies on the ability to automate integrated campaigns between Facebook ads, Infusionsoft, ClickFunnels, Textedly, and Calendly.